1. Digital Media:Value and Commercialization
Digital media has greatly changed users’ consumption behavior and the way they communicate with brands. One must realize the potential of new formats, brands and advertisers increasing their marketing allocation to digital. What are the opportunities, limitations and trade-offs inherent in digital media? How should advertisers best integrate digital media into an integrated marketing plan to maximize marketing effectiveness? Panelists will share insights and explore the perspectives of brands, advertisers and publishers.
2. New Roles of the Players in Digital Age 
China is the largest and fastest growing digital media market in the world but also one of the most challenging. The rapid evolution of new media and changes in consumer preferences have prompted a shift in the traditional roles of industry participants. How can advertisers, agencies, publishers and other players best position themselves in this shifting market? Panelists will explore the opportunities and challenges of evolving digital media as well as share successful (and cautionary) case studies.
3.Online Video 
With over 300 million users in China alone, online video is becoming one of the most significant digital media formats and a growing source of ad revenue. The rapid growth of streaming video and peer-to-peer sites has altered video consumption with meaningful impact on internet infrastructure, advertising, copyrights and regulation. How will video on demand fare against peer-to-peer players? Can sites effectively monetize content through advertising or support subscription services? How will online players address copyright concerns? Online video leaders, brands and agencies will share perspectives on the opportunities and challenges of this fast emerging medium.
4.Social Media 
Social networking sites (SNS) reached 120 million users in 2009, roughly one in three online Chinese netizens. In addition to the rapid growth of SNS, major publishers are scrambling to enable “social” features or to develop social applications. How can marketers best leverage user information and functionality from SNS? What are the opportunities and challenges of social networking based advertising? How are SNS leaders developing monetization strategies? Advertisers and social media publishers will explore the potential of this new format and share successful experiences.
