Agenda
July 14th, 2010
14:30-16:00
Press Conference
(90 minutes)
Four Seasons Hotel
Guests:
Martin Sorrell, Chief Executive of WPP
Alan Yan (闫方军),Founder and CEO of AdChina
Shuo Qin (秦朔),General manager of China Business
Network,Chief Editor of China Business News
Network,Chief Editor of China Business News
Jonathan Miller, Global Chief Digital Officer of News
Corp, Former Global CEO of AOL
Corp, Former Global CEO of AOL
Yong Chen (陈永), Secretary General at Interactive
Internet Advertising Committee of China
Internet Advertising Committee of China
July 15th, 2010
08:00-09:15
Registration & Breakfast
(75 minutes)
Ritz-Carlton Marble Hall
09:30-09:40
Welcome Speech
(10 minutes)
Ritz-Carlton Marble Hall
Speakers:
Alan Yan (闫方军),Founder and CEO of AdChina
Shuo Qin (秦朔),General manager of China Business
Network,Chief Editor of China Business News
Network,Chief Editor of China Business News
09:40-10:40
Opening Keynote 1
(60 minutes)
Ritz-Carlton Marble Hall
Speaker:
Martin Sorrell, CHIEF EXECUTIVE of WPP
10:40-10:55
Keynote 2
(15 minutes)
Ritz-Carlton Marble Hall
Speaker:
Xinmin Gao (高新民), Standing Vice Chairman at
Internet Society of China
Internet Society of China
10:55-12:10
Panel 1:
Digital Media:
Value and Commercialization
Digital Media:
Value and Commercialization
(75 minutes)
Ritz-Carlton Marble Hall
Moderator:
David Rosenblatt, Former Global CEO of
DoubleClick, Former President of Global
Display Advertising for Google
DoubleClick, Former President of Global
Display Advertising for Google
Panelists:
Jonathan Miller, Global Chief Digital Officer of
News Corp, Former Global CEO of AOL
News Corp, Former Global CEO of AOL
Sameer Singh, Director of Media Planning and
Operations, Procter & Gamble Asia
Operations, Procter & Gamble Asia
Jonathan Nelson, Global CEO of Omnicom Digital
Yifei Li (李亦非), Chairperson of VivaKi Greater
China
China
Haoyu Shen (沈皓瑜), Senior Vice President of
Business Operations of Baidu
Business Operations of Baidu
12:10-13:30
Lunch
(80 minutes)
Atrium, Shanghai Center
13:30-14:45
Panel 2:
New Roles of the Players
in Digital Age
New Roles of the Players
in Digital Age
(75 minutes)
Ritz-Carlton Marble Hall


Moderator:
Mike Galgon, Co-Founder of aQuantive,
Former Global Chief Advertising Strategist
for Microsoft
Former Global Chief Advertising Strategist
for Microsoft
Panelists:
Boon Lai, Vice President and Area Marketing
Officer Greater China at Philips
Officer Greater China at Philips
William Ding (丁磊), CEO of NetEase.com
Ya Li (李亚), COO and CFO of phoenix New Media
Shuai Wang (王帅), Senior Vice President of
Alibaba Group and General Manager of Yahoo China
Alibaba Group and General Manager of Yahoo China
Steven Chang (郑香霖), CEO of ZenithOptimedia
Greater China
Greater China
Michael Chang (张志弘), Chief Digital Officer
of Aegis Media Greater China
of Aegis Media Greater China
14:45-15:00
Tea Break
(15 minutes)
15:00-16:15
Panel 3:
Online Video
Online Video
(75 minutes)
Ritz-Carlton Marble Hall


Moderator:
Quentin George, Chief Digital Officer of
IPG Mediabrands
IPG Mediabrands
Panelists:
Frank Lin (连耀安), Media Director of National
Marketing at McDonalds China
Marketing at McDonalds China
Gary Wang (王微), Founder and CEO of Tudou.com
Vincent Tao (陶闯), CEO of PPTV
Deirdre McGlashan (张锡璁), CEO of wwwins
Isobar Greater China
Isobar Greater China
Shan Philips, Executive Director at the Nielsen
Company Greater China
Company Greater China
16:15-17:30
Panel 4:
Social Media
Social Media
(75 minutes)
Ritz-Carlton Marble Hall


Moderator:
Steve Ennen, Managing Director of Wharton Interactive
Media Initiative and Wharton Lab for Innovation in
Publishing
Media Initiative and Wharton Lab for Innovation in
Publishing
Panelists:
Chris Reitermann (韦棠梦), President of OgilvyOne
China
China
Robin Seow (萧振义), Vice President and
Marketing & SMB Director at Personal Systems
Group of China Hewlett-Packard
Marketing & SMB Director at Personal Systems
Group of China Hewlett-Packard
Hong Yu (于洪), Strategic Business Initiate
Director at Marketing and Channel Group of
Intel China
Director at Marketing and Channel Group of
Intel China
Tong Chen (陈彤), Executive Vice President
and Chief Editor of SINA.com
and Chief Editor of SINA.com
Shengdong Pang (庞升东), Chairman and CEO
of 51.com
of 51.com
Sam Flemming (费嘉明), Founder of CIC




















































