Dear Industry Leaders,
Today's media industry is experiencing challenges globally as traditional broadcasting and publishing is being rapidly supplanted by emerging digital formats. In response to significant shifts in consumer behavior, advertisers are allocating larger portions of their marketing budgets to online and mobile formats. In China, these trends are even more dramatic as industries are being transformed on anunprecedented scale and speed.
To explore and unlock the value of digital media, AdChina and China Business News (CBN) jointly host the first annual China Digital Media Summit (CDMS) to create a grand forum for domestic and international leaders in the digital media industry to exchange perspectives and share experiences. We sincerely thank all persons and organizations for their generous contributions, which make this summit possible. We aim at building CDMS as China's most senior-level gathering of thought-leaders from across digital publishers, agencies, and advertisers.
